MAB Property Group
MAB Corporation undertake large scale commercial and residential developments and as part of the launch of a major residential project, required a Christmas display that would achieve significant local attention, particularly at nighttime.
The display needed to reflect the MAB Corp brand values and contemporary styling. It also needed to incorporate aspects and colours that would appeal to the predominantly Asian target market of the particular location. Two distinct spaces, the outside deck area and the showroom both needed to be decorated and appear as an integrated design, with main attention to the street view.
Space in the showroom was limited and the outside decking area created its own structural and installation challenges.
The final design presented an LED forest scene with reindeers inside the front showroom windows and sitting underneath an array of LED stars suspended on the outside of the building, representing the forest night sky. These were matched against the main feature piece being an 8M high contemporary cone tree with a magnificent red fabric ribbon spirally around the tree and sitting on a round black polished base.
The solution required creative approaches to the install with a large knuckle boom needing to be positioned in the carpark behind to enable the tree sections to be lifted into place by our highly experienced team.
The final result was extremely photo worthy and resulted in thousands of Melbourians stopping by to take selfies. MAB staff were delighted with the response and received an enormous amount of positive community feedback.