A significant upgrade and extension of the Launceston Airport created the need to redesign new commercial Christmas decorations that were more in keeping with the new contemporary fit-out and rebranding.
The challenge was to design and create a bespoke solution that would strongly reflect the unique branding of the Launceston Airport being ‘in the heart of Tasmania’.
The Christmas decorations would hang at the peak tourist season with
The new fit-out of the extension with its natural tones, use of timber, copper and metallic finishes alongside mocha and orange highlights would limit the appeal of traditional Christmas colours but ultimately provide the inspiration for the new design.
Inspiration was taken from the branding statement ‘in the heart of Tasmania’, where we designed large stylized apples covered in silver and gold holographic vinyl. This design reflected both the shape of Tasmania and one of its major export crops.
In the centre of apple
The decorations were complemented with an integrated suite of other commercial Christmas decor, such as Christmas trees and garlands, spread throughout the terminal.
The Christmas decorations became a visual statement of the brand. It reinforced the airport’s messaging with the tens of thousands of visitors over the festive season while enhancing the wider branding of Tasmania as a place of innovation and creativity.