Eastlands Shopping Centre
We were asked to consider large commercial Christmas decorations for the large atrium space in the shopping centre. Taking into careful consideration the target demographic and brand positioning of the centre, CDS recommended a unique display that would appeal to children and families with the purpose to act as a drawcard for the centre over the Christmas period.
The atrium presented unique access and installation challenges that would need to be considered as part of the design solution.
The existing traditional colour scheme of red, green and gold informed the concept to ensure an integrated look throughout the centre. The creative concept developed was a completely bespoke solution featuring a giant waving Santa with his Elves distributing presents from the baskets of their ‘hot-air’ balloons floating in the atrium. The concept required the construction of two large fibreglass ‘hot air’ balloons, large steel framed welded baskets and the making of an animated life-sized Santa and various other props.
The end result has been a great success with the unique installation creating a must see Christmas venue and experience, drawing children and their families to see the shopping centre Christmas decorations.