Devonport City Council
Following a competitive tender and submission of design concepts, we were commissioned to provide new large outdoor Christmas decorations for the Devonport CBD.
The main challenges related to the need to find appropriate solutions for very different exterior infrastructure, while at the same time achieving a suitable level of design integration across the City.
We recommended a consistent colour theme to achieve the desired level of integration. A red, white and silver theme was chosen to reflect Devonport as both the City of Spirit and the home to the Spirit of Tasmania – the large red and white passenger ship that dominates the cityscape.
Key aspects of the project involved the design and manufacture of holographic cross street decorations in the City Mall and street pole decorations down the main street. Large-scale RGB floodlighting of a significant tree in a public park used for Carols by Candlelight and New Years Eve celebrations.
The integrated look supported by complementary street banners gave a significant lift to the quality of Christmas ambience in the City and has been met with wide public support.