Cat and Fiddle Arcade
Substantial redevelopment and expansion of Hobart’s premier shopping destination necessitated a complete upgrade of the Christmas decorations for the Shopping Centre. The brief was to create a ‘must see’ festive season shopping destination with decorations that would reflect the brand as the ‘style capital’ of Tasmania.
The main design challenge was that the two floors of the centre have different target markets requiring us to find a design concept which could be translated to suit each part of the venue.
We created a fully customised colour theme, ‘Classic Vogue’, a mixture of golds, champagnes and black to use throughout the entire centre. The atrium spaces involved the construction of two large hanging Christmas trees (7m and 4m) made of fabric in black and gold, with a range of large-scale gold and champagne decorations suspended around the trees.
The use of the fabric was carried through to other decorations including Swag Garlands on gold rods and small entrance style potted Christmas trees down the main shopping boulevard. A Christmas design concept never seen before in Australia.
The lower level of the Arcade, with its younger target market, got an ‘on trend’ treatment decorated in black and gold laser cut acrylic silhouettes of Christmas trees and reindeers, fitted over the front of light boxes. We also designed a large-scale Santa Set backdrop with features including wallpaper, a fireplace, windows, drapes, artwork and the famous Cat and Fiddle clock. This design was printed onto aluminium composite panels that were then attached to walls in the Arcade.
For the Santa Set display to appeal to children, the colour pallet was extended to include various reds, but with key elements relating back to the overall ‘Classic Vogue’ colour theme. With red carpet, Santa throne and large-scale Christmas display pieces the Santa Set was designed to be a wonderful family photo opportunity.
The commercial Christmas decor installed received outstanding public and tenant reaction, with extensive television and print media coverage adding to the overall excitement created. Over the Christmas period, Cat and Fiddle’s strong marketing activity further leveraged the investment in the installation and reinforced the ‘must see’ nature of the Christmas display.